This logo was created during my internship at Leo Burnett Dubai. Aldar Academies were in the process of launching two new schools at the time, one of them being Al Ain International School. The brief stated the target audience to be parents, residents of Al Ain, locals and expats, young couples/families. The idea was to present the promise of a high standard of education which would also re-affirm Aldar Academies being synonymous with excellent education. 

The Logo
In this dynamic mark, the linear forms combined that construct a circular shape; symbolize unity, balance and enlightenment which could be considered as aspects that define education. Though being merged centrally, it still expands outwards which in turn represents growth and endless opportunities that can be gained.

The colors used are blue and orange which are complementary. Here the blue represents creativity combined with orange representing the youth. 
Adaptations © Leo Burnett Dubai 
All rights belong to Aldar Academies