The Els Club: Membership Campaign

Proud to belong
This campaign focuses on a sense of belonging by expressing the pride that belonging to such a great club instils in its members. They’re not just happy or glad to be members, they’re proud of the fact. Because, for a host of reasons, The Els Club is better than the competition.

The creative consists of golfer silhouettes that encompass visuals of The Els Club golf course and club house set on top of a subtle textured background of a golf ball. 

Applications: print ads, social media posts, on site tv screens, emailer, web banners.